![Two Minutes on Performance Marketing](jpg/ales-nesetril-734016-unsplash.jpg)
As marketers continue to focus more on growth, many turn to performance-marketing strategies. iCrossing’s Sam Vining recently spoke at the PM360 conference about how to bring together disparate first-party data in an increasingly fragmented digital marketing world.
“Brand-owned first-party data is the fuel for marketing, but our increasingly complex marketing technology ecosystem siloes it,” Vining said.
![How Walmart Builds a Social Media Strategy to Support Reputation Management](jpg/camilo-jimenez-qzeno_gq7qa-unsplash.jpg)
How Walmart Builds a Social Media Strategy to Support Reputation Management
Without data to analyze and drive your social strategy, you’re just talking to a wall. That’s the main lesson from a keynote delivered on April 23 by...
![For Everything There is a Season – including Google ads.](png/hero_insights_google_ads.png)
For Everything There is a Season – including Google ads.
Your digital advertising campaign has been launched. Keywords – Relevant. Bids – Competitive. Budget – Generous. Past performance – Strong. And yet –...
![Designing Metrics to Measure Qualitative Marketing](jpg/insight-designing-metrics.jpg)
Designing Metrics to Measure Qualitative Marketing
For previous generations of marketing leaders, the idea of measurement was more theoretical than truly achievable. Marketing programs were largely...