It goes without saying that Cannes has been and continues to be an important event for our industry. However, it’s also changed in recent years to become almost unrecognizable from a decade ago.
When I first had the opportunity to attend Cannes, it was smaller, with few to no brands in attendance. Back then, it was a pure celebration of creativity that was attended primarily by the people directly involved in making great ads. For me, it was a source of inspiration. I would see the best work in the world, understand how high the bar had been raised and return to the office determined to deliver at the same level.