It goes without saying that Cannes has been and continues to be an important event for our industry. However, it’s also changed in recent years to become almost unrecognizable from a decade ago.

When I first had the opportunity to attend Cannes, it was smaller, with few to no brands in attendance. Back then, it was a pure celebration of creativity that was attended primarily by the people directly involved in making great ads. For me, it was a source of inspiration. I would see the best work in the world, understand how high the bar had been raised and return to the office determined to deliver at the same level.

Read the op-ed on Adweek.