In our recent webinar series, iCrossing’s Head of Experience Transformation Strategy, Philip Black, and Head of Digital Solutions, Richard Gatewood, discuss how leading enterprises have identified and created solutions around real customer needs to deliver growth. In this series, you’ll learn about real client pain points and how they were addressed to accelerate business outcomes.

In our first episode, “Finding the Hidden Customer”, Richard and Philip discuss how a client was struggling to align their B2B digital experience.

What you’ll learn:

• Real examples of how businesses have unlocked new customer bases
• What steps can be made to consolidate customer personas
• How consolidating personas can reveal buried audiences that can drive new business

Click here to watch.