In our webinar series, Unlocking Growth with Customer-Led Value , iCrossing’s Head of Experience Transformation Strategy, Philip Black, and Head of Digital Solutions, Richard Gatewood, explain the benefit of starting at the consumer level to drive business results. Each of the webinars in our series brings to light a different way to drive growth that begins with your customers.

The fourth installment of our series broke down Phygital Roadmaps, including what makes them different from the typical customer journey and how to create one for your business.

What you’ll learn:

• What kind of data is necessary to craft a phygital (physical + digital) experience
• Leading practices for building phygital experiences, including real examples of how iCrossing has helped clients in their journey
• How phygital journeys unlock value for your business

Watch the webinar HERE.