Dine Brands, a multinational food and beverage company, is one of the largest full-service restaurant conglomerates in the world. After an extensive rebranding process and new leadership, the Dine Brands team saw an opportunity to better represent the parent company's culture through an updated corporate site.

To better connect and engage with its consumers, Dine Brands partnered with iCrossing to transform dinebrands.com into a modern experience for Dine Brands audiences. The goal was to cast Dine Brands as a dynamic holding company whose resources are focused on supporting each restaurant brand’s success by improving discoverability, increasing engagement, and improving the overall digital experience.