iCrossing, a leading global digital agency, has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for the seventh year in a row. Gartner, the definitive source of objective and independent technology research and advisory, compiles its findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute. Gartner Magic Quadrants are rooted in in-depth, fact-based analysis supported by a highly structured methodology.
“For seven years in a row, Gartner has recognized iCrossing’s ability not only to meet the changing needs of our clients but to execute on forward-thinking strategies of digital transformation that can deliver business results in a rapidly-changing industry,” said Mike Parker, iCrossing’s Global President. “Our approach allows us to create bespoke customer experiences for our clients, as there is no one solution that can meet the needs of all Chief Marketing Officers. We’re honored to once again be recognized as a Leader.”
As described by Gartner: “Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
“Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.” [Gartner, "Magic Quadrant for Global Marketing Agencies," Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson, 14 March 2019.]
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About iCrossing
iCrossing is a full-service marketing agency bringing data, creativity, and technology together to create bespoke customer journeys. iCrossing develops data-driven strategies that deliver meaningful results for clients all across the world. For seven consecutive years, industry analysts have named iCrossing a leader among global marketing agencies and its work has been featured in numerous awards shows around the world. Headquartered in New York, iCrossing brings together 1,000 growth partners across 16 offices in eight markets. For more information, please visit www.icrossing.com.
