Media analytics
We use a data-driven approach, optimizing campaigns and amplifying your reach.
Looking to further revolutionize their site, Toyota partnered with the iCrossing team to deliver real results.
60%
Increase in page speed over the competition
200%
Mobile speed score increase from 02-07-2019
93%
Decrease in reported ADA site issues
Teams that drove impact and results for our clients.
We use a data-driven approach, optimizing campaigns and amplifying your reach.
We engineer innovative solutions, transforming cutting-edge ideas into scalable systems with meticulous precision.
We guide products through their lifecycle with market insight and strategy, from conception to launch and beyond.
We uphold the highest standard for your brand ensuring every deliverable meets stringent benchmarks for an impeccable user experience.
iCrossing and Toyota have a long-standing partnership that has seen six redesigns and refreshes of their site. So when they were looking to create a faster, more responsive and personalized customer journey, they once again turned to our technology leadership to further revolutionize Toyota.com.
With past work that included everything from site maintenance, marketing support and infrastructure improvements, iCrossing was well equipped to create an enhanced site that would help drive even more customers to purchase. Key to this was improving page speed, which fell due to changes in Google’s speed metrics. Using learnings from the 2019 Google Hackathon, we created Toyota’s first progressive web app which drastically improved site performance.
Additionally, the team devised a strategy for the rest of the site, in which we would refactor legacy applications on the site to improve their performance. To do this we focused on a few important areas:
In addition to our performance enhancement work, our clients came to us with an additional goal of significantly increasing the accessibility of Toyota.com. Initial audits of ADA compliance found the site to be less than optimal for certain user segments. Working closely with Toyota’s ADA partner, we undertook the task of remediating all critical compliance flaws across Toyota.com.
Not only did page speed score jump by 40 points on Toyota.com, but the average mobile speed score also increased by 200% from February 2019-July 2019 making the brand a true industry leader in page speed. The ADA enhancements, which made the site fully compliant, also reduced the number of reported site issues needed for remediation by 93%. And iCrossing’s phased approach to integration ensured speed to market.